2016 ERG & Council Conference:
Educate - Engage - Empower!

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Workshops & Concurrent Sessions


Workshops

Our four, 90 minute workshops provide Employee Resource Group, Business Resource Group and Diversity Council members with an opportunity to take a deeper dive into four of the most challenging topics facing them today.


Workshop 1 - Using the ERG & Council Honors Award™ Application and Application Summary Report as Tools to Drive Greater Impact

Room: Palm A

Presented by:Association of Diversity Councils

Facilitator:
Linda Stokes, President & CEO at PRISM International, Inc. & the Association of ERGs & Councils

Description: Assessment and Measurement tools are critical for increased performance in your ERGs and Councils. Learn how these two tools can assist you in reaching peak performance by identifying areas of opportunities and strengths. Actual examples will be discussed for 4 specific focus areas.

More specifically, in this workshop participants will...

  • Identify the Honors Award Application and Application Summary Report as Improvement tools
  • Gain specific best in class examples of ERG/Council measurable impact
  • Explore 10 things you can do every day to build your career, personal value and leverage your differences
  • Discuss tips and traps for completing the application and for communicating results.

Workshop 2 - Transforming Employee Resource Groups (ERGs) to Business Resource Groups (BRGs): The Next Stage of Affinity Group Evolution

Room: Palm B

Presented by:Association of Diversity Councils

Facilitator:
Fernando Serpa, Executive Director of the Association of ERGs & Councils

Description: While affinity networks have existed for over 30 years and exist in 90% of Fortune 500 firms, many see an opportunity to take their networks to the next level of maturity. This evolution of affinity networks involves integrating their group’s efforts into the broader talent and business goals of the organization so that they have a relevant and sustainable business impact. The focus of this session is to share ideas and tools to help transition Affinity Networks and Employee Resource Groups (ERGs) into Business Resource Groups (BRGs) which are seen as true business partners.

More specifically, in this workshop we will...

  • Learn the steps necessary to transform ERGs and Networks into BRGs to gain more credibility, visibility and respect by their organization and senior executives
  • Discover how to attract more members, especially at senior levels, by developing a broader scope and appeal of the BRG
  • Learn how to receive greater support from managers and additional budget resources for leadership development.

Workshop 3 - Becoming an Effective, Impactful Articulate Advocate

Room: Palm C

Presented by:PRISM International

Facilitators:

Description: In this workshop, you will identify, discuss and practice 10 key diversity and inclusion communication tactics that will increase your confidence, competence and credibility in articulating your organization’s diversity and inclusion process while sharpening your ability and raising your comfort level with the 4 “I”s – Initiating, Informing, Involving and Inspiring new advocates to join your ERG or Council.

More specifically, in this workshop we will...

  • Increase your awareness of individual reactions when talking about diversity, Inclusion and your ERG or Council
  • Identify and discuss 10 key diversity and inclusion communication tactics that every ERG or Council leader should know
  • Increase your confidence and competence for responding to questions, issues and concerns
  • Sharpen your ability and raise your comfort level with the 4 “I”s – Initiating, Informing, Involving and Inspiring advocates.

Workshop 4 - Leveraging Your Multicultural Skills and Competencies to Grow Your Career

Room: Palm D

Presented by:PRISM International

Facilitator:
Miguel Valenciano, Senior Consultant & Facilitator at PRISM International, Inc.

Description: This action packed, interactive and thought provoking session will enable participants to discover how they can use their unique attributes to empower themselves, increase their leadership capability and transition to higher levels of sustained excellence. Participants identify and utilize their unique multicultural attributes to increase their ERG/council leadership capability in support of organizations business opportunities.

More specifically, in this workshop we will...

  • Develop a greater awareness of personal cultural lenses and how they can be leveraged for higher levels of performance and business impact
  • Discuss and identify early messages that influenced perceptual filters
  • Apply and practice strategies to leverage personal potential.

Lunch Panel Event: Winning the Generation Game

Presented by:

Millennials, 54 million Americans aged between 18 and 34, now make up one third of the American workforce, the largest generation at work. This workforce, who grew up in the shadow of September 11th and the Great Recession, are well adapted to change, technologically savvy, and are poised to unleash innovation — when given the right work environment, support and autonomy. Given this reality, some experts argue that it’s time for older generations to spend less time judging and more time engaging millennials.

Join our "HardBall" panel of top Generational ERGs experts as they interact with our high energy host to debate, explore, discuss and discover areas of similarities and differences of the generation that Forbes says will be "the most high maintenance workforce in the history of the world, but they may also be the most high performing." This session promises not to disappoint!

Panel Moderator:
Ondra Berry, Senior Vice President of Organizational Culture & Engagement at MGM Resorts International

Panelists:


Concurrent Sessions

Our eight, 75 minute concurrent sessions reflect the areas in which ERGs, BRGs and Diversity Councils desire clearer understanding, greater insights, knowledge, skills and proven examples of best practices. They are led by some of the most respected and accomplished D&I organizational leaders and recipients of past year's Honors Awards.



Session 1 - Creating Inclusive Environments through Power of Recognition – Ubuntu

Room: Palm A

Presented by:

Facilitator: Stephanie Piimauna, Director Diversity & Inclusion, MGM Resorts International

TOP 20 Recipient of the 2015 ERG & Council Honors Award™

Description: This session focuses on the power of recognition and is based on the 4 Core Human Needs; Attention, Affection, Appreciation, and Acceptance. How recognition directly impacts organizational culture, employee loyalty & engagement, superior customer service, customer loyalty, vendor & supplier relationships, high performance teams, and personal relationships. " We invoke each other’s potential by our wiliness to see the essence of each other" – Tribes of the Northern Natal in South Africa.

In this session, participants will:

  1. Learn how to use formal recognition programs increase employee engagement
  2. Identify informal recognition techniques that foster inclusive environments
  3. Learn about the impact of Micro-Inequities on organizational cultures.


Session 2 - ERGs and Philanthropy: Integrating Your Brand in the Community

Room: Palm B

Presented by:

Facilitator: Tanya Vaughn-Patterson, Diversity & Inclusion Consultant, Next Era Energy

TOP 19 Recipient of the 2015 ERG & Council Honors Award™

Description: Employee Resource Groups (ERGs) are an important asset to help the company give back to the community and attain brand recognition. Often, full time employees designated to this task full time do not have the capacity to be everywhere, all the time. ERGs can help bridge the gap with this effort because they already have a unique affinity to specific groups in the community. It makes sense to capitalize on their established connections to build and improve relationships external to the organization.

In this session, participants will:

  1. Learn how to leverage their ERG for philanthropic efforts
  2. Discover how to support local organization with affinities related to the ERGs
  3. Leverage ERG connections to increase their return of investment
  4. Align ERG business plans with organizational community focuses


Session 3 - Driving For Results Through ERG Collaboration

Room: Palm C

Presnted by:

Facilitator: Melissa Wallace, Senior Manager Diversity & Inclusion, American Airlines

TOP 3 Recipient of the 2015 ERG & Council Honors Award™

Description: Employee Resource Groups exist to create authentic connections with employees, customers and the community. While there’s power in individual ERG initiatives, that can become exponentially more impactful when ERGs collaborate with each other to conduct outreach for growth, make a difference in the communities where they live and work, offer professional growth and development for colleagues or impact business results. Join us to consider how your ERGs can collaborate to create next generation inclusion and diversity results.


Session 4 - Getting the Most from your Executive Sponsor Relationship

Room: Palm D

Facilitator: Salvador Mendoza, Vice President, Diversity & Inclusion, Office of Diversity & Inclusion, NBCUniversal

TOP 15 Recipient of the 2015 ERG & Council Honors Award™

Description: What does it mean to be an Executive Sponsor? What do ERG or Council members expect of me? What is the return on investment of time and resources? Executive Sponsors are key to successful ERGs and Councils. As articulate advocates and champions, they connect the ERG and Council to other organizational initiatives and to key resources. Discover the ins and outs of this important relationship and the engagement of Executive Champions at NBCUniversal.

In this session, participants will:

  1. What is expected of an Executive Sponsor
  2. What an Executive Sponsor should expect from the Council or ERG
  3. How the Executive Sponsor can hold members accountable
  4. How the organization can hold the executive sponsor accountable


Session 5 - Leveraging a National ERG Structure to Scale and Align Chapters

Room: Palm A

Presented by:

Facilitator: Rhom Erskine, Director of Diversity & Inclusion, McKesson Corporation

Description: As ERGs begin to take root within an organization and demonstrate value, there is a natural desire to expand their presence and influence. When this expansion involves multiple locations, new focus areas, and higher expectations of success, it is important to develop a model that allows the groups to scale. Along with this growth, there are new questions that must be answered such as:

  1. How will the ERGs connect and share best practices?
  2. How will different chapters of the same ERG align their strategies?
  3. Will D&I be able to continue serving as the primary resource for all chapters, or will it create a bottleneck?
  4. What benefits can be realized through a National Board Structure?

This session will feature best practices from McKesson Corporation about how they were able to double their number of ERG chapters and implement a National ERG Structure, while increasing cross-ERG collaboration, gaining increased exposure, and becoming a leading contributor to company policies and programs.


Session 6 - Partnering with Employee Resource Groups to Influence Your Business Results - " Castro: Business Case for Diversity & Inclusion"

Room: Palm B

Facilitator: Michael Gonzales, Director, Corporate Diversity & Inclusion at Hallmark

Description: Employee Resource Groups (ERGs) can play an impactful role on the revenue-generating side of their companies, yet many companies fail to take advantage of the critical insights they can bring. When Hallmark was challenged to provide a more localized, relevant shopping experience to a store in the Castro neighborhood of San Francisco – known for being a heavy LGBT community – the executive leading the project reached out to two of Hallmark’s ERGs to help create unique products and merchandising for that store. The results of that effort have exceeded expectations, and the learnings from this work have become a model for how collaboration between the business and diversity & inclusion is imperative.

Learn how the partnership between Hallmark’s business and diversity & inclusion created products and a shopping experience completely catered to the cultural makeup of the neighborhood. Key learnings include:

  1. How employees, specifically ERGs, can elevate their cultural knowledge and insights within their companies.
  2. Processes that companies can use to collect insights and perspectives from employees.
  3. Will D&I be able to continue serving as the primary resource for all chapters, or will it create a bottleneck?
  4. How collaboration between the business and diversity and inclusion can directly impact business results and consumer relevance.



Session 7 - The Power of a Hashtag: Using Social Media to Build Your ERG or Council Brand, Engage Employees, and Deliver Business Value

Room: Palm C

Facilitators:

Description: Learn how to effectively use social media to build your ERG or Council brand and engage a broader audience. In this session State Street’s Flexible Work Employee Network will share a case study and you will come away with a better understanding of how to:

  1. Get started on social media and establish your digital channels
  2. Mobilize your group to generate buzz and use themes to build momentum
  3. Build a coordinated campaign to support your ERG or Council
  4. Use social media to connect leaders and executive sponsors with members or prospective members
  5. Communicate the business value of your ERG or Council using keywords, hashtags, blogs and other tools



Session 8 - Strategies to Increase Business Value

Room: Palm D

Facilitators:

Description: Aligning ERG or Council objectives with business goals is integral to attaining success and executive support. Executives are more likely to understand the benefits of diversity and inclusion if they are discussed in the language of business results. In this session:

  1. Learn how to establish business case based on internal workforce data and external marketplace data.
  2. Gain tools to operate your ERG or Council like a business unit with annual operating plans tied to business needs.
  3. Explore how to sustain ERG leadership as a skills-building development experience.


Fernando Serpa, Exec. Director of the Assoc. of ERGs & Councils interviews some of the Conference participants and asks them what they are taking back as a result of attending the Conference.


Presented by:

Association of Diversity Councils

PRISM International